GenAI support service

The world is changing, and we can’t ignore the rise of generative AI tools like ChatGPT and Gemini.

It’s okay if you want to use ChatGPT – but it’s impossible to rely on it. While GPT might produce decent (and, on occasion, great) content, it doesn’t know your brand voice, products or customers. 

GPT-generated content sticks out like a sore thumb. But with careful direction and polishing from an experienced copywriter, you can turn AI-generated content into high-quality assets.

  • Yes, if you…

    • Are a future-focused business that embraces new technology.

    • Are concerned about sacrificing the human touch for AI efficiency.

    • Are intrigued about whether ChatGPT is actually any good.

    • Are concerned or confused about the legal and ethical AI landscape.

  • I produce, edit and advise on AI-enhanced content strictly at the request of clients. My work is 100% original and plagiarism-free, and I will never use AI tools unless explicitly requested to do so.

  • I can….

    • Conceptualise and strategise content creation using ChatGPT.

    • Help you understand and execute prompts (prompt engineering) to get the desired outcome from ChatGPT.

    • Provide editorial and copywriting support to polish the GPT-generated content, aligning it with your brand voice and expectations.

    • Help you be accountable and responsible when using GenAI. For example, I conduct my own research to check plagiarism, facts and false information.

  • Although GenAI has many use cases, it can fall short of content quality benchmarks.

    • It doesn’t know your brand voice, customers or requirements.

    • It doesn’t understand the nuances and complexities of your content creation requirements.

    • It has no emotion. After all, what is copywriting other than emotion on a page? Without emotion, how can you connect with your audience?

    • It can be incorrect and use misinformation.

    • It writes terrible introductions and conclusions. Yup.

    • Prompting ChatGPT is an art form in itself. You won't get the desired results without investing significant time and effort into understanding how prompts work.